RUSH HOUR - It’s Always been there: Carhartt WIP
Rush Hour was shot at peak time on the Waterloo and City line of the London Underground.
The Tube is one of the main connective channels through the city, linking people and places.
This dynamic system allows ideas to flourish and is open to all, with styles in their many variants,
movements and types of self-expression all rubbing up against each other.
Artist Benjy Nugent brought his inimitable style to the final images.
It’s Always Been There: Carhartt WIP is an homage to the legendary workwear label, and was conceived, styled, directed, shot, designed and produced by William Spooner and Ryan O’Toole Collett.







work
AGR AW22
AGR AW21
Kangol
Adidas TFL campaign
Carhartt X Clarks
Puma X James Maddison
Carhartt
Glenfiddich
editorial
JHUS
Mahalia
JPEG Mafia
Theo White
Turning Japanese
More commercial portfolio avaliable on request
© 2022 William Spooner
All rights reserved.
All rights reserved.